A new split and affiliate program are in the works too
Stadia is set to introduce a new revenue share model for Stadia. This new program would give partnered developers a share of the revenue generated by the cloud gaming service’s Pro subscription.
Google also plans to introduce a new split for games sold individually on the Stadia Store, with developers getting 85% of sales revenue up through the first $3 million. The split will take hold with any games from October through the end of 2023, after which it will roll back to the “current split.”
It sounds like a way to get more developers not just putting games on Stadia, but partnering with the cloud service. A comment from Stadia product manager Alan Joyce to GIbiz noted how this could fuel future ventures for Stadia.
“Stadia Pro continues to be a focus for us to reward and incentivize partners who build great experiences for players,” Joyce told GIbiz. “Which we’re confident will translate into more exciting reveals and content in the future.”
Google’s Stadia service has had a rocky road of it, especially after itshut down its internal game development projects earlier this yearand shifted to external efforts. Google has been saying the platform is “alive and well,” and Stadiahas some notable games on it. But with Microsoft offering itsown cloud gaming competitor with a substantial subscription service tied in, it’s easy to see why Stadia is trying to court more developers and publishers towards its own offering.
