Scry-before-you-buy
FIFAUltimate Team, or FUT, has been a staple of Electronic Arts’FIFAseries for some time now, and a big part of that is its loot box-style Packs of players. Today, the publisher announced it’s trying a new format: seeing inside the Packs before you buy them.
Starting June 18 at 9 a.m. PT, and through the remainder of the Festival of FUTball event, EA will be hosting Preview Packs. These will let you see inside the packs, to know what’s inside them before you spend any FUT Coins or FIFA Points. During this campaign, Preview Packs will be the only type of Pack available, thoughEA says other types will return afterwards.
If you decide not to buy the pack after peeking in it, the previewed option will stay in your store until a refresh timer expires, pulling in a new pack. It’s a modelother games likeFortnitehave experimented with as well, and shop timers have become common in games likeValorant.
It’s worth noting that EA’sFIFApacks are among the loot boxes that have beenunder scrutiny for some time, even as the profits of loot box modelshave soared and are predicted to make more. Whether Preview Packs might mark a sea change for the model, or whether this is EA simply testing the waters with a new model, remains to be seen.
